How To Have Successful Real Estate Sales Calls

Want to hold successful sales calls and get more real estate clients?

If you’ve ever wondered how to hold a sales call that doesn’t feel icky, salesy, or uncomfortable, look no further. Here’s how to do them in a way that feels good to you, while you grow your real estate business with the right clients.

A sales call is a conversation to see if you and your client are a good fit to work together (note that this goes both ways). You establish if you and a potential client should work together.

(It’s actually a disservice to give “free” real estate tips during a sales call. Because the person you’re speaking with might think, “Oh wow, that was great, I’ll just go and try this myself” without realizing that they can’t get the same great results based on a 30-minute call.)

And most important of all… If you’re thinking, “Sales calls are scammy,” think again. Here is why...

You’re not “persuading” people on your sales calls

I want to make it very clear:

A sales call is NOT about being scammy, salesy, or sleazy or persuading or convincing people.

Too often I hear “gurus” say, “Do this *trick* to persuade people” or “Say these psychologically persuasive words and get people to say yes.”

There’s no end to the studies that tell us that the “secret” to making sales is to make your offer exclusive or that you, as a salesperson, need to sell in the way your clients’ brains are wired.

But a sales call isn’t about trying to persuade anyone to work with you or “selling” them on your worth.

It’s actually about stepping into your role as a re estate professional and coaching people on taking the right next step for them. (This might or might not mean that the real estate move is right for them.)

If you think about sales calls as a service and you come from a place of strong integrity, they can be non-pushy, transparent, and even fun!

And you must shift your thinking on this because you know what…

As an entrepreneur, your income depends on it.

The fact that you’re not trying to get people to work with you no matter what doesn’t mean that you’ll make fewer sales.