Old School Thinking:
Real Estate is a numbers game and I am sure you have felt that yourself when you are the client!
In the worse case scenario, you are aware that you are one of 50 calls that day. They constantly talk "at" you, hardly ever take a break, and would be shocked if you made a purchase. The amount of calls is their goal, which they must achieve. And this is where the hypothesis breaks down.
Focusing just on this can prevent you from seeing the bigger picture of what you are attempting to accomplish.
Yes, receiving more calls will increase sales, but for some agents, the focus should be on the quality of those calls rather than the quantity.
Focusing on the number is not only bad for their wellbeing (negative and expecting a "no") but also incredibly bad for business since every time a customer sees a real estate agent, they are associating it with a professional that values themselves (and not on the client).
The 'old school thinking' decreases your chance of success! It makes selling more complicated and harder than necessary.
2.0 THINKING
Selling is not a numbers game - it's a performance game!
Sales are generated through skill and technique. Real Estate Agents need to focus on their unique value and target clients that have the greatest impact on their business.
First, make sure you are aware of how to qualify. Then, the client must come into focus instead of the number. Finding a need from your client and being genuinely client-focused will lead to far greater results. It's obvious, yet agents who accept this answer and nod enthusiastically when I speak with them continue to make a certain amount of calls each day.
Do you sometimes slip into this?
When you change your approach, you will indeed change your results.
The bottom line would benefit you more if you have the tools and methods to get more out of the call.
The Real eState™ Playground is sales and mindset coaching for female real estate agents
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